As a Main Street America™ Accredited program, the Luray Downtown Initiative is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.

Our Mission
Working together to increase the economic vitality of our downtown.

Our Vision
A prosperous downtown that welcomes residents, entrepreneurs, and visitors to engage in a thriving Main Street community full of unique shops and restaurants, live entertainment, thriving businesses, natural beauty and inspiring history.
Program Director – Jackie Wood

Jackie Fox Wood was born and raised in Luray. She started her sales and marketing career in radio in 1983 at WLCC/WRAA the original radio stations in Luray. Jackie worked for many years as a local, regional and national sales manager throughout the Shenandoah Valley. After moving back to Luray in 2003, she took a position with The Page News and Courier, where she worked for 16 years.
Jackie is a mom of two sons and a daughter and has four grandchildren.
“I am so excited to start this new chapter in my life. I have so much love and pride for my hometown of Luray. I am looking forward to working with businesses that I worked with in the past and getting to know and work with the new faces on Main Street.”
Our office is in the Chamber of Commerce/Visitor Center building at 18 Campbell St. Stop by and say hi!
Executive Committee
- Director: Jackie Wood
- President: Paula Kibler, Edward Jones Investments
- Vice President/Treasurer: Sherri Haley, Racey Engineering, PLLC
- Secretary: Lauren Canaday, Organizational Change Consultant

Board of Directors
Members of the Board represent a cross-section of community leaders and businesses owners.
Current Board members are:
- Cathie Miranda, The Pottery Lady
- Erin Clark, Liberty Tax
- Lynette Shenk, The Valley Cork
- Marlise Lee, Cameo Fine Art and Photography

Please contact Luray Downtown Initiative, if you are interested in becoming a board member.